Spring Has Sprung!

Cheers to Sunshine, Bikes, and Friends

2019 Spring Collection

For Women, By Women

Let the Good Times Roll

This spring, we're putting the 'fun' in 'functional' and refuse to choose between comfort and style. We want it all. Enduro racers and first-time riders unite, it's time to belly up to our handlebars and demand MTB apparel that breeds confidence. Bring on the fresh air, the muddy trails and the hardy laughs. We're ready.

New Freel Patterns

Spring 2019 Lookbook

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The Wild Rye Story

Wild Rye is fueled by strong, hardworking and FUN women. We’re a small, but mighty team. Read our story here.

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Get Outside

Whether you’re at the front of the pack or taking the scenic route, we’re working to inspire connection, community and support however you enjoy the outdoors. Loving what you’re wearing so you can focus on doing what you love is what drives us and we’re here to deliver staples you’ll want to wear every day.

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Feel Confident

Out with the “too baggy” and “too tight” and in with the “just right”. Shout out to Goldie Locks for following her folly and finding what works for her. We’ve combined technical, breathable fabrics with a flattering, true-to-size fit so you can feel confident charging steep descents and aprèsing with friends.

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#PlayWild

We're wild souls with helmet hair. We crave amazing adventures, equality for all, the occasional hydrating face mask, and a cold beer. Is that too much to ask? 

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