DRIVEN BY DESIGN
Beautiful. Technical. Responsive. At Wild Rye, we craft contemporary apparel for the modern outdoor woman. We’re innovating with natural fibers, colors, and the all-important-fit to deliver staples that you’ll want to wear day after day after day…
EMBRACE & INNOVATE
We embrace the rich history of outdoor apparel. But it’s our goal to continually look for new opportunities where we can innovate on existing products to better serve women who want to live life outdoors.
We like the overlooked. We’re always thinking about the position of your pocket, the color of your zipper, how a raglan fits a range of shoulder shapes better than a set-in seam. We’re here to obsess over the details so you can focus on other things—like climbing that damn mountain.
Listen to Women
We are surrounded by women who deeply enrich our lives—mothers, friends, sisters, partners. And these women have things to say about what they wish their gear did for them. As a product driven company, it’s our goal to listen to these needs—whether or not they align with our own personal experience.